Case study

MyUnimasters: instant quoting and a guided freight journey for a 30-year LSP.

A long-established Bulgarian logistics service provider giving customers instant quotes and value-added services inside one guided environment.

250,000website visitors (per the legacy showcase)

Company

Who they are

Unimasters is a Bulgarian logistics service provider with around 30 years of history. It launched "MyUnimasters", a rate-management and instant-quoting platform on Freightools, to give its customers a modern self-service experience without losing the value-added services that distinguish the business.

The challenge

What they needed to solve

A 30-year LSP carries deep operational expertise, but customers increasingly expect to quote and book instantly. The challenge was to expose instant quoting — and bundle services like insurance and customs — inside a single, guided journey rather than a fragmented set of forms.

The implementation

Built on Freightools

MyUnimasters on Freightools

Unimasters built a branded rate-management and instant-quoting platform so customers can get real quotes directly.

A guided freight-purchase journey

Customers are guided through the freight-purchase process within one environment instead of jumping between channels.

Value-added services bundled in

Services such as insurance and customs are offered alongside the quote, so the customer can complete more of the journey in one place.

Workflow transformation

How the workflow changed

Before

The provider’s deep expertise reached customers through fragmented forms and channels, so quoting and bundling services could not happen instantly.

With Freightools

MyUnimasters guides customers through instant quoting, value-added services such as insurance and customs, and booking inside one environment.

Outcome

The result

Unimasters now offers instant quoting and a guided, single-environment freight-purchase journey to its customers, optimizing the experience end to end.

The intuitive way the customer is guided through the freight purchase process within one environment enables us to fully optimize the experience.

Nikolai BozhilovDirector of Unimasters

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Products involved

The Freightools products behind it

Adapted from legacy Freightools.com customer showcases. Company names, quotes, and figures are carried over from that published source.