Company
Who they are
All-Forward is a global digital freight forwarder handling ocean and air shipments from the Far East into Europe and the USA. The business set out to put a real online freight-shopping experience in front of its customers rather than a "request a quote" form.
The challenge
What they needed to solve
Running a digital-first forwarding business means customers expect to log in, see real options, and book — not wait for a manual reply. Building and maintaining the pricing engine behind that experience in-house would have pulled resources away from execution and customer service.
The implementation
Built on Freightools
Freightools Rate Management as the pricing engine
All-Forward used Freightools Rate Management as the rate library and pricing logic behind its customer-facing shop, so quotes shown online reflect its real buying and selling rules.
A full online freight-shopping environment
Customers browse and book in a branded environment rather than emailing for rates, with the Freightools quoting engine running behind the scenes.
Account-based personalization
The experience is personalized to each account, so returning customers see options relevant to their lanes and history.
Workflow transformation
How the workflow changed
Before
Customers traditionally requested a rate and waited for a manual reply, with pricing handled case by case behind the scenes.
With Freightools
Customers now log into a branded environment, see options relevant to their lanes and history, and book online — while Freightools Rate Management keeps the quotes on screen aligned with All-Forward’s real buying and selling rules.
Outcome
The result
All-Forward runs a branded, data-driven freight-shopping environment on top of Freightools technology, letting the team concentrate on execution instead of maintaining pricing infrastructure.
“Being able to leverage the expertise of Freightools Rate Management is a huge bonus for us… we can focus our resources on execution.”
Talk to a freight engineer
Build the same on your lanes.
Book a demo and we'll show how Freightools would structure your tariffs and power your customer-facing quoting.
Book a demo →Products involved
The Freightools products behind it
Tariffs, contracts, surcharges
Rate Management
Rate Management is freight rate management software that acts as the system of record for every contract, surcharge, and customer-specific markup your team applies — feeding Miles and Instant Quote so quotes are always built from the current valid rules.
Self-service quoting for your customers
Instant Quote
Instant Quote is the self-service quoting flow your customers can use directly. It rides on Tari + Miles so the price they see is the price your sales team would have given them — only faster.
Your customers, online
Digital Customer Portal
Digital Customer Portal is the customer-facing surface where Instant Quote, booking status, and document access live — branded as your business, not as Freightools.ai.
Adapted from legacy Freightools.com customer showcases. Company names, quotes, and figures are carried over from that published source.